Hugely popular ice cream brand Ben & Jerry’s have announced that they are to launch a new range of low calorie ice cream pots.
Ben & Jerry’s are well known for their indulgent, albeit very high Syn, ice cream pots. Some of these come in at a whopping 1,000 + calories a pot!
Business Insider UK has reported that the US company has taken note of approaches made by other companies, such as Halo Top.
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Very soon after this news we also informed you of Halo Top selling out nationwide due to it being so popular!
As with all new products, we feature them in our Shopping Essentials list every Friday!
What Is The New Range Of Ben & Jerry’s Called?
Ben & Jerry’s new low calorie range is called Moo-phoria, with the aim of cutting the levels of fats and sugars whilst still retaining the added extras customers have grown to love, like chocolate chips and cookie dough.
The news that Ben & Jerry’s releasing this new product is likely to be due to the fast growing market share that Halo Top ice cream is gaining in the US, with Business Insider UK reporting in a doubled market share growth of 1.9% in 2017.
What Flavours Of Ben & Jerry’s New Low Calorie Ice Cream Are There?
On the US website of Ben & Jerry’s it states that Moo-phoria will be launched with three new flavours.
These are Chocolate Milk & Cookies, Caramel Cookie Fix and P.B. Dough (Peanut Butter).
On the UK website the launch is limited to two flavours, Chocolate Cookie Dough and Caramel Cookie Fix.
Where Can I Find Ben & Jerry’s Moo-phoria?
At this moment in time, we cannot find any information that states when the product will be released, either in the UK or the US due to it being such a new product.
Ben & Jerry’s Moo-phoria is listed on the UK Ben & Jerry’s website as a new product being introduced, so we can only presume that it’s arriving to the UK market sooner rather than later.
This is a different tactic to Halo Top, who have been a well established brand in the US for a number of years before their introduction to the UK late last year.
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