Pinch Of Nom Is Two Years Old! | Slimming World

The 28th January marks the second birthday of Pinch Of Nom! Yes, two years of a whole heap of Slimming World recipes, advice and inspiration.

Pinch Of Nom is two years old!
Pinch Of Nom is two years old!

We thought we’d celebrate this by divulging some of the stories of how Pinch Of Nom got started, how it’s gone from something small and twee to absolutely bloody mad, and the people that help keep Pinch Of Nom ticking 24/7.

How Did It All Begin?

The story starts with Kay and Kate, who spawned the beast that be Pinch Of Nom, you guessed it, around two years ago.

It began life as a method of sharing general food recipes with friends in Canada. Kay, being fed up of repeating herself over and over and over with the same recipe again and again decided that a website was the best method of recipe repetition.

The Pinch Of Nom website in all it's glory
The Pinch Of Nom website in all it’s glory

The first recipes that featured on the site, not quite in the same capacity that they’re in now, were Yorkshire puddings and ribs.

Originally, Pinch Of Nom was intended to be a website dedicated to absolute treat meals.

We’re talking loads of butter, sugar by the wheelbarrow and more cheese than is physically possible to eat. If there’s such a thing…

The Beginning Of Healthier Recipes…

Before the stodge-fest of recipes could begin, Kay and Kate decided enough was enough and joined their local Slimming World group.

Doing this inspired them to create recipes that were both super tasty, and Slimming World friendly. The rest, as they say, is history!

my epic slimming world week
Kay’s done rather well on Slimming World – Click the picture to see how she lost 13.5lbs in one week, healthily!

What started off as ‘just’ a website of recipes quickly evolved to include a huge presence on Facebook and Instagram, making sure that it’s easier than ever to access our recipes, advice and inspiration.

Two Became… Lots!

With everything taking off pretty quickly, there became the need for other people to join the crew.

Aly was first up for recruitment, having joined Kay and Kate at their local Slimming World group.

She’s usually found on the Facebook group, but is currently tending to a new small child. We can’t wait to have her back!

At the very first Pinch Of Nom gathering, the cat came from nowhere!
At the very first Pinch Of Nom gathering, the cat came from nowhere!

Second aboard was Michael. He’s amazing, talented, eloquent, and definitely not writing this article.

He spends most of his time messing about, occasionally writing articles and taking charge of the Pinch Of Nom Instagram account.

He was plucked from a bizarre email exchange involving telepathy and spice rubs. 18 short months later he’s obsessed with Pinch Of Nom, some would question brain washing. But that’s fine as long as it’s Syn Free.

The Pinch Of Nom team in London ready for the 2017 UK Blog Awards!
The Pinch Of Nom team in London ready for the 2017 UK Blog Awards!

Emma rocked up next. Having joined the Facebook group when it consisted of a heady 3,000 members (we now have over 460,000 members…), she quickly started posting photos of her own Slimming World creations.

Conversation turned to Game Of Thrones, and her fate was sealed in a Low Syn sort of fashion.

You’ll find her crying into WordPress producing lots of the amazing recipes you love, keeping a beady eye on the Facebook group and just getting up to no good.

Her Poor husband Rich has also been dragged onto the boat, lending his video mad skills and utter patience to the Facebook group. Poor bloke.

The Pinch Of Nom team enjoying a Christmas treat in London
The Pinch Of Nom team enjoying a Christmas treat in London

Janie (or Janet, don’t ask) was next to scramble up the side of the ship. Her story is a an awful lot like Emma’s.

She was first a member of the Facebook group, and then she ended up being recruited as group admin, where she still frequently lurks.

Janie also heads up our Shopping Essentials mammoth list every week, as well as keeping a beady, teachery eye on all our grammar.

I’ll use my poetic licence to state that both Emma and Janie are blummin’ incredible at everything Pinch Of Nom-ish.

Vince is our behind-the-scenes man, working very hard indeed on keeping the website afloat, doing all sorts of coding wizardry to keep the website looking as good as it does.

Nothing (and I mean nothing) is ever too much trouble for Vince, and we’re really lucky to have him.

Kay, Emma and Laura getting acquainted...
Kay, Emma and Laura getting acquainted…

Laura is the latest member of the ship, having practically begged for a job and, somehow, it worked.

She’s been quick to make a good impression, showing off her photography and graphics skills to the masses.

At our recent weekend away, everyone together for the first time!
At our recent weekend away, everyone together for the first time! L-R Teresa, Michael, Emma B, Jackie, Kay, Tracy, Kate, Laura, Emma and Janie

She’s also part of our Facebook group admin team, alongside Tracy, Teresa, Emma B and Jackie, who are all just lovely, lovely people.

They all work so hard to keep on top of the ever expanding Facebook group, and we’re super duper grateful to have found such an amazing bunch.

Pinch Of Nom’s Top Moments

We’ve had a good few wonderful moments at Pinch Of Nom!

Emma made it her mission to capture EXACTLY 1,000,000 likes!
Emma made it her mission to capture EXACTLY 1,000,000 likes!

Most recently, we’ve managed to hit the magic 1,000,000 likes on our Facebook page, which is a bit crazy! We never thought we’d get there so quickly, and to achieve it just reinforces how amazing our readers are!

We were so honoured to be nominated for our first UK Blog Awards in 2017, just a year after Pinch Of Nom was formed.

Although we didn’t win (highly commended though!) we had such a brilliant time. We’re nominated for the 2018 awards too, we’d better bloody win it this year…

Our amazing Brit Mums award!
Our amazing Brit Mums award!

Talking of winning awards, we were REALLY shocked to win our very first award in 2017 at the Brit Mums Best In Blogging Awards in Central London.

What a shock that was! It really inspired us and made us believe we could go even further!

We’ve recently come back from enjoying a weekend in the East Anglian countryside, meeting our Facebook group moderators for the first time.

It made everyone very sure that we had such a good bunch of people helping make Pinch Of Nom a success, and we all came away very good friends.

All aboard the awards boat in London!
All aboard the awards boat in London!

Friendship. That sums up our main achievement in the last two years. Everyone at Pinch Of Nom considers each other as really good mates, making the stressful times much easier, and the happy times even drunker.  It’s just ace!

A Huge, Massive Thank You!

Firstly, I’m going to use my poetic licence again and do some sycophantic thanking of Kay and Kate.

Without you two, Pinch Of Nom would never of happened, and certainly wouldn’t have become the roaring success it has done. So thank you very, very much from all of us.

Secondly, our mates at Mediavine who keep us ticking over, providing the advertising knowhow that put the coins in the meter and keeps Pinch Of Nom tickety boo.

We were lucky enough to have Amber and Stephie from Mediavine join us in London for the Brit Mums conference, who were both absolutely lovely!

Thank you!
Thank you SO much!

And last, but by no means least, a massive thank you to YOU!

Yes, you, reading this. Everyone who’s a member on the Facebook group, one of the million or so likers on our Facebook page, one of over 150,000 followers on Instagram, any of the hundreds of thousand of people who check out the website every day, you’re all amazing.

Mmm, bags
Mmm, bags

We really, truly and honestly could not be where we are without the support of our readers, having such an amazing group of supportive, like-minded and supportive people is a rarity and something we never take for granted.

Thank you, here’s to the next two years and so much more!

Need some extra help & motivation on your Slimming World journey?

Come join our Facebook group! We have over 460,000 members, who want to help you! You wouldn’t want to miss out on the fun would you?


You might just find the inspiration you need from our awesome members. If you’ve joined already why not invite any friends that may find it helpful?

Pre-Order Our Cookbook Now!

We’ve been squirrelling away doing squirelly things behind the scenes and can finally announce that our very first cookbook is available for pre-order!!

Pinch Of Nom Cookbook - preorder

The book will feature 100 recipes – around 80 of them BRAND NEW and not available anywhere else. Full colour photographs, hardback, a quality book that will stand up to frequent use!

Each recipe has been taste tested by twenty members of the Pinch of Nom community to ensure that they are amazing.

The book will be released on the 21st March 2019, and if you pre order now you won’t be charged until it’s released.

Check out our cookbook page for more information!

  1. My daughter in law told me about your FB page and I absolutely love it. The recipes are amazing. Thank you everyone x x

  2. Happy Birthday 🎂 Pinch of Nom. I love this page and your website. I think I have almost all of your recipes in a folder in my kitchen. I have been inspired by all the support on the page and a certain camaraderie amongst the members. You helped me at 63 yrs old to lose 4stone and for this I am truly grateful. I even look forward to my sleepless nights when Karen is up late working and gives a shout out to all of us night 🌙owls. Enjoy your 2 yrs of PON and u deserve each and every nomination i hope they bring you loads of deserving awards. Thank you and God Bless. Nell xxx

  3. Happy birthday guys. I know there’s a lot of appreciation out here for what you all do. PoN keeps me (mostly) on track 24/7. There’s always a recipe, a story and a great idea to inspire me to continue along this very bumpy road of trying to undo years of weight gain. I’m nearly there. Thank you x

  4. ThAnk u all so much excellent job. You have helped so much always something new to try and so much info . Keep up the great work xx

  5. ThAnk you for the your efforts and fabulous recipes and great info . It’s always a pleasure to read. You have helped me throughout my journey . You all do such a great job THANK YOU xx

  6. Congratulations to you all. I love pinch of nom. I have done quite a few of your recipes since I joined slimming world, they are so yummy and varied. I have passed the message on to loads of friends that they should look you up, telling them how good you are, you certainly don’t feel like your slimming.. I will defo be voting for you this year. May you carry on n on n on 😊

  7. Congrats to you all for providing this wonderful page. I find it so helpful and inspirational.
    To tell the truth I spend so much time on it I think I’m becoming addicted so maybe you’ll need a support group for us addicts, ha ha ha
    Thanks again for all your hard work, it is appreciated

  8. Beautiful story well done everybody ..without these recipes thousands off people would be struggling to loose weight..cannot wait to get the book when it’s released thankyou all pinch and nom team xx

  9. Congratulations on your incredible success over the past 2 years! The website has been so inspiring and addictive reading! I love it!! thanks for all of your hard work! xxx

  10. Oh my goodness, you went and made us blush!
    The whole Mediavine team has big ole’ crushes on the Pinch of Nom team. We’re so, SO glad to play a small part in the incredible PON success story and we can’t wait to see Kay in California in a few weeks at our conference.
    Here’s to an awesome 2018 and many more years to come!
    ~Jenny, Mediavine Marketing Associate

  11. Happy birthday and what an excellent site love it !!!
    I would love to know if stevia or Splenda counted as a syn and if so how many suns

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Slimming World Recipes
A blog started by 2 chefs on their Slimming World journey, evolving into an epic adventure shared by many!