About Us

Pinch of Nom originally started as a simple idea in 2016 between partners Kay & Kate. After embarking on our Slimming World journey, and the quest to shed the pounds, we recognised the need for tried and tested Slimming world recipes. To fulfil and feed our desire to learn and share, we started Pinch of Nom to provide some helpful info for fellow dieters, to show just how easy Syn free food is to make.

We gained over 8,000 followers on Instagram in two months & from that moment on, we knew there was a special spirit and enthusiasm in our community that went way beyond our expectations. We felt empowered and proud to be a part of this wonderful community and knew we needed to do more.

Interested in working with us?

Check out our Media Kit

How to survival the half term holidays on Slimming World

Who We Are



Co-Founder, Professional Chef & Recipe Development



Co-Founder, Web & Marketing & Recipe Development



Professional Chef & Recipe Development



Recipe Development & Writer



Recipe Development & Writer



Recipe Development & Writer


Some of the links on this site might be affiliate links. This means that if you click on them and then buy something, we’ll get a penny or two. Pinch of Nom costs a few hundred pounds to run each month, and this really helps keep the lights on.

If any products were provided as gifts, we’ll always mark it as being a sponsored post.


This website is unofficial and in no way part of or representative of Slimming World. We’re aren’t trained by Slimming World nor authorised to give Slimming World advice. Should any advice given here should not replace the advice of your Slimming World consultant.

Syn values given, may not always be accurate, and ideally, you should check with Slimming world using official resources such as the Syns calculator, Syns Online on LifelineOnline or by calling the Syns Hotline on 09068518518.